Google is in the middle of a six-month, $45 million contract to amplify propaganda with Netanyahu’s office. The contract describes Google as a “key entity” supporting the prime minister’s messaging.
Publicly available government contracts show that Israel’s advertising bureau, which reports to the prime minister’s office, has since embarked on a mass advertising and public messaging effort to conceal the hunger crisis. The push includes the use of American influencers widely reported on last month. It also includes a high-dollar spending spree on paid advertising, yielding tens of millions for Google, YouTube, X, Meta, and other tech platforms.
“There is food in Gaza. Any other claim is a lie,” asserted a propaganda video published by Israel’s foreign ministry to Google’s YouTube video sharing platform in late August and viewed more than 6 million times. Much of the video’s reach results from an ad placed during an ongoing and previously unreported $45 million (NIS 150 million) advertising campaign initiated between Google and Netanyahu’s office in late June. The contract—which is with both YouTube and Google’s advertising campaign management platform, Display & Video 360—explicitly characterizes the ad campaign as hasbara, a Hebrew word whose meaning is somewhere between public relations and propaganda.
Records show that the Israeli government similarly spent $3 million (NIS 10 million) for an advertising campaign with X. The French and Israeli advertising platform Outbrain/Teads is also set to receive roughly $2.1 million (NIS 7 million).
The ads have aired in response to increasing global outcry over the deteriorating situation in Gaza. In August, the UN formally declared a famine in Gaza governorate, which includes Gaza City. The Integrated Food Security Phase Classification (IPC), the leading global authority on food security, projected the threshold for famine would be crossed in Deir al-Balah and Khan Younis in the coming weeks, stating “this Famine is entirely man-made, it can be halted and reversed.” The UN aid coordination office OCHA further warned on Friday of “a descent into a massive famine” in the Gaza Strip.
The existence of an Israeli Google ads campaign to discredit the UN’s primary aid agency for Palestinian refugees, UNRWA, was similarly reported by WIRED last year. Hadas Maimon, head of public awareness for Israel’s diaspora ministry, stated during the March 2 Knesset hearing that, “For almost a year now, we have been leading a major campaign on the issue of UNRWA.”
Other Israeli government ads on Google’s platforms accused the United Nations of “deliberate sabotage” of aid delivery into Gaza and promoted the Gaza Humanitarian Foundation, which is backed by Israel, the U.S., and unnamed European countries. One campaign promoted prosecution of the militant group Hamas, which governs the Gaza Strip, for debunked allegations of mass sexual violence as a result of a controversial report published by the Israeli advocacy group Dinah Project.
Despite the denial about the famine, prominent Israeli government voices have championed the effort to cut off food and water to Gazans as a strategy for inducing mass migration out of the territory. “In my opinion, you can besiege them,” said Bezalel Smotrich, the Israeli Finance Ministry and a coalition partner to Netanyahu’s government, according to Channel 12. “No water, no electricity, they can die of hunger or surrender,” Smotrich said.
In response to a June report from UN Special Rapporteur Francesca Albanese which concluded that Google had profited from the “genocide in Gaza,” the centibillionaire Google co-founder Sergey Brin reportedly described the UN as a “transparently antisemitic” organization on an internal company forum on July 5. Albanese’s criticism of Google centered around the company joining Amazon in 2021 on a major cloud computing contract with the Israeli government—including the military—known as Project Nimbus.
The Israeli Prime Minister’s Office ads referring to famine in Gaza as a “lie” were placed through the Israeli Government Advertising Agency, known by its Hebrew acronym, Lapam, which began waging its six-month hasbara campaign through Google and X ads in June, according to government disclosures. The contracts were initially centered around a propaganda surge attempting to persuade international audiences to support the Israeli military’s twelve days of air strikes against Iran, known as Operation Rising Lion. One bullet point in the published contract clarified that “the request is for campaigns following Operation ‘Rising Lion’ as well as for ongoing activities.”
An editorial published in early August by the Arab fact-checking organization Misbar reported that information disclosed in Google and Meta’s ad transparency portals amounted to a “large-scale Israeli propaganda campaign” operating during Operation Rising Lion. Misbar characterized the Israeli government’s ad campaigns as having “used disinformation to justify the strikes, presenting them as essential for the security of Israel and Western countries.”
Correction: The English translation of the Hebrew acronym for the Israeli Government Advertising Agency was fixed in two quotes.
Google’s $45 Million Contract With Netanyahu’s Office to Spread Israeli Propaganda
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